Comment: Re:Not using it isn't that odd.... (Score 1) 391
There's a difference between "Not knowing the competitor's products and why yours is (hopefully) better" and "Not using the product for your personal use". Likewise, testing for features and functionality, making sure it doesn't crash, making sure all promises are fulfilled -- all of those, to my mind, fall into "QA" and not "using the app". Perhaps I'm over-interpreting, but when I think of "using an app", I am thinking "I would use this app if I wasn't working for the company; if I saw it in the store, I would buy it." There's a lot of reasons for employees of a company to have no personal, out-of-work, interest in an application without the application being poorly designed, broken, etc.
I learned an awful lot about employment agencies when I worked on a product designed for that business. I spent a lot of time talking to potential users, having them test the software, tell me what it did wrong, what features they needed, etc.
However, I didn't run home and fire it up for my own use... because I don't run an employment agency. I couldn't view the product as a user of it.
Further, depending on the size of the company and the division of labor, many employees may have little need to know about the functionality of the final product in order to do their job and do it well. To use a non-programming example, an artist hired to paint an image for a new "Magic" card does not need to know the card's mechanical function or even how to play the game; he needs to know the art style, similar images, and any important themes or iconic imagery to use. Etc. (On the flip side, someone who designs the card's mechanics had better be an active player of the game. There's a lot of grey areas and caveats here, something the Internet, in general, despises; all arguments must be in absolutes, and any exception voids the entire thing.)
Now, of course, since the OP won't tell us the product or the company, I don't know if any of this applies. If the app *is* in a category most of them would use (or use competing apps for, already), and they STILL don't use it... then, yeah, there's a real problem with the app itself. I just don't like to make assumptions.