The Spritz website says "retention levels when spritzing are at least as good as with traditional reading" but I really want to see some independent testing to verify this claim.
If someone uses this to read a short story (~5,000 words, narrative fiction), how much detail do readers still have after one hour? or the next day? What about a technical document, like a whitepaper in the reader's interest, or an End-User License Agreement? If we tested this on psych students (as we usually do with test like this in university), an put a zinger in the EULA like "if you put your family name twice when signing the form to get a free drink," I'd like to know how many students would catch it.