Seriously, where do they get off saying it's rare for big companies to do illegal shit? Name me one that *doesn't* at least walk really close to that line.
I've consulted in big companies for quite a while. My experience has been that most of time, most people are trying to obey all the laws. That said, yes, "the line" does get crossed. In all the cases I've personally seen, "the line" was crossed either because of ignorance or for precisely the reason you state (the fine is lower than the expected profit).
And that's why this case is astonishing. Steve Jobs went so far over the line, he might have wound up in jail. That's something I've not seen. You know why no banker went to jail? I've seen this shit in meetings. Someone proposes something that is illegal. The discussion then focuses on costs and profits. It then moves to plausible deniability and the chance of going to jail. If the conclusion is that there is the slightest chance someone will go to jail, that's it. That idea is dead dead dead.
Steve Jobs, like the Honey Badger, didn't care. He left a trail, IN WRITING, that could have put him in jail.