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Comment Re: Trend towards illegibility (Score 1) 151

Make your mind up. At first you were talking about paper mockups.

I didn't address paper mockups because an AC already had.
Paper mockups would be used when they only want to test one thing that doesn't make sense to build an entire site for. It's more about measuring visual hierarchy, visibility, and clarity of interactive elements.
"Here is a paper mockup of our nav, where would you look first to find {thing}?" If the users doesn't know to click on a thing, it doesn't matter how well it works once a person clicks there.
It wouldn't be effective to build an entire site for that any more than it would be to test drive every single car when the only thing you're deciding on is its exterior color.

As for A/B testing, it's going to be A=15% grey on an 85% grey background and B=15% grey with a bit of a green tinge on an 85% grey background. It's too expensive to compare much more than trivial cosmetic differences.

You're making it up as you go along.

Now who's making it up as they go along?

Of course there is a cost involved since you're developing multiple versions, but the theory is that you'll end up with a better version, so it has a high ROI.

Comment Re:No such thing (Score 1) 354

No, I don't think it's an oversimplification. If you were paying $1K/month to host, then you were running a business, which is fine. Why didn't you go sell some ads? That's a ton of money in hosting, so that's a ton of traffic. It would have made financial sense to spend some resources on selling ads, instead of taking 5 seconds to plug in some HTML from some ad network, don't you think?

What do you mean by "selling ads" (instead of using an ad network)?

Comment Re:Trend towards illegibility (Score 1, Insightful) 151

Did we mention the whitespace?

Because I see the trend to add a half an inch of space around everything to make a layout suitable for ... well, I don't know what actually. Not reading, that's for sure.

My bank recently changed the layout of their web pages ... I used to be able to see all of my accounts on one screen. And suddenly I have to scroll the damned page to read the exact same amount of information on a 23" monitor.

I think "webmasters" just continue to have no fucking idea about readability and functionality, and instead just do what all the other idiots are doing.

Just an endless series of things in which all pieces of text get so much personal space as to be absurd.

They're all taking plays out of the same book, I just can't figure out what the hell it's supposed to be making better ... well, I strongly suspect it's everyone optimizing for tablets and not caring how shitty it looks on everything else.

Or maybe they do user testing via interviews and/or giving different people different versions and it turns out the winning version is unfortunately the one you don't like.

Comment Damned if you do, damned if you don't (Score 1) 1832

I hope you organize all these suggestions into another area that you can refer to on your next update.
Given the large userbase of a site like this, you're going to have diametrically opposed ideas. Inevitably you'll piss off some non-zero amount of people by changing (or not changing) any given thing about this site. Those people will then fill up comments with basically "UGH they didn't listen to me, which means they didn't listen to anyone. If I had my way I'd make the perfect utopia of a site, but I won't actually do it."

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