I do think it's inappropriate, but I also think eating with your mouth open is inappropriate. I'm not about to question somebody's right to make himself look foolish, though.

As you realize, this is propaganda aimed at children. But nobody's forcing them to read it or take it to heart.

Is the investigation into the Smith Institute ongoing? I'm afraid here in the US most of us have lost all ability to distinguish between "non-profit" and "lobbyist" ... except when it comes to litigation, I suppose.