My white board at work has a permanent sketch of a generic internet/cloud services topology that my wife can refer to. All of the communications arrows between services have been centralized in the diagram and I've drawn a big red circle that encloses these connectors. The label on the circle is TRUST... if you can't TRUST the people that connect the services together you can't TRUST anything.
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If it's been identified one time, it's likely been happening on a larger scale but as yet undetected. It's becoming very easy to be either paranoid or self censoring. I don't have anything to hide, but being sliced/diced/dissected/analyzed by the big data cloud does get a little bit old. It's easy to see the results of this overreaching data collection, just research a medical condition (especially one that has a name brand pharmaceutical treatment), research a popular consumer appliance, research a new vehicle, etc... then pay attention to the advertisements that appear on websites over the next couple days... do you notice anything... like ads for what you researched?
I occasionally poison my search results by just doing random searches. I pick a person/place/thing that I have no real interest in, and watch the ad world turn. It must really throw off the "kevin by the beach" bucket when I search for Vespa parts, the latest gay romance novel, women named ISIS, and the 10 day weather for geopolitical sites of interest. http://www.weather.com/weather...
There are some college degrees that you don't make money at... The people that graduate in those fields don't do it for the money, but for the good they do for others. This is well intentioned, but it may hurt some of the neediest. Can you imagine if our social safety net was staffed exclusively with life coaches?
I like applying some relativistic physics to the creation story.... Let's say you are along for the ride during the big bang...(play along please). From our spot, getting blown out into the cosmos at speeds that ignore our current universal constants... it could have felt like it took seven days to get here, and yes I would have sat back, took a look around, and said it was good.
If your possibly looking for the vendor name... there is one listed in the stroy tags. (or was that a generalization)