How does that "improve the industry"?
By sending business back to Blackberry and the various Android-based phones?
"The romance between Spock and Uhura was completely cliche and unnecessary."
Actually, it's a reference to a very important historical point from TOS. The episode "Plato's Stepchildren" contained the first ever interracial kiss on television, between Spock and Uhura.
Money cannot buy love, nor even friendship.