It's not that we want the FCC regulating network neutrality, but more like we were pushed into that corner.
In an ideal world, the market would work out any network neutrality issues and the government wouldn't need to get involved. For example, if ISP A degraded Netflix traffic in an effort to promote their video offerings and get Netflix to pay them, then ISPs B, C, and D would stand ready to pick up the customers who fled due to bad Netflix connections.
We're not in an ideal world, however, and the market is broken beyond repair (at least near-term repair). Right now, I have a choice of one ISP: Time Warner Cable. Most Americans have only one ISP or, if they are lucky, two to choose from. (Side note: Wireless doesn't count because the data charges make streaming videos an expensive proposition. You can't argue that an alternative to buying a small, somewhat affordable car is buying a $1 million tricked out limousine.) This means that an ISP can do what it wants knowing that its customers have nowhere to flee. If customers can't vote with their wallets, there is nothing reigning in the company from doing whatever it wants to do.
Even with this situation, we could have avoided government regulation, but the ISPs got greedy. They started complaining about Netflix getting a "free ride" (they pay for their own bandwidth fees the same as anyone) and tried charging Netflix to not be slowed down ("that's a nice web service you've got there... It'd be a shame if something HAPPENED to it..."). Needless to say, there was a frustrated outcry.
EVEN then, the FCC tried to enact some weak regulations that would have effectively let the ISPs do whatever they wanted. Verizon sued to get those regulations overturned and succeeded. The courts said the FCC would need to use Title II. Which they just did.
The ISPs backed us into this corner with their own actions. We didn't want to be here but they didn't give us any other choice.