I wonder if the powers that be at Microsoft realize the deep extent of distrust that they have brought to PC consumers. Our shop has a lot of customers that have been asking about Macs and even Chromebooks, since their kids use them in school. In the meantime, MS has been building resentment for their OS. That's going to have a negative long term effect on them. Maybe they haven't noticed how few Windows phones there are and considered that the same thing could also happen to Windows PC's market share over time.