Comment It's called demand and supply. (Score 1) 20
Other carriers like Lufthansa already do this.
If you are directly connected to Lufthansa through their API, they dynamically adjust their prices based on perceived demand and other inputs. (Pricing in other channels like GDS is a bit more coarse.)
They just didn't slap a big "we are so cool for using AI" self congratulatory sign on it. Thus no one thought anything of it. Adjusting pricing to maximize revenue is what any normal company does.
Source: I work in the travel industry.
/greger