Just more Cheez-wiz American cinema. Lucas ruined the first three movies when made the last three.
Oh for pete's sake, Lucas didn't ruin anything. Star Wars until the sellout to Disney was his. His fucking vision.
Well, no. His vision was a green-skinned Han Solo with gills and other crazy characters/ideas that brighter minds, fortunately, talked him out of. A New Hope is what happens when you based your movie on established storytelling techniques (hero's journey) and have a capable and outspoken editing staff. The Phantom Menace is what happens when you leave Lucas to "his vision."