Dvorak's article is completely useless. He's concerned with the fact that MS doesn't coddle the media like they once did and that their marketing material is overly pro-corporate (imagine that!) and lacking in punctuation--there was nothing in the article about the OS. I'm not sure how this guy manages to stay employed other than the fact that he's entertaining in his complete lack of relevance.
Also, the cheap vodka/martini/two-olives analogy made no sense...it did make me want a martini though.