What I find interesting is that Microsoft's server version of the OS is pretty damn good. With the server, MS knows exactly who their target market is and develops tools that are amazingly good (Visual Studio is much the same). In that OS, the Modern UI elements they blend in with the tools (like Server Monitor or Resource Monitor) actually make sense and give the admin of the machine an good overview of the health of the machine. I don't see their crazy attempts to blend in touchscreen elements with traditional programs to try and force UI paradigms. Furthermore, you can even decide to install the "core" version of the same said OS. That version has no GUI. It's command line only. Granted it's Powershell, but if you've drank the MS kool-aid and learned PS, it's not a terrible way to admin a machine.
In the consumer market, they really don't know for what platform they should develop the OS for. In the past, they have blindly laid down the UI paradigm of Touchscreens and forgot that Windows machines are also used for content creation, not just consumption. In the process, pissing of the majority of their consumer base that don't use touchscreens. It wouldn't be perceived so damn bad if MS made a decent tablet without it costing $2k and without the multiple hardware iterations to get there. I remember watching the reveal of the Surface and thought if they actually come through on hardware, they could actually have something useful that professionals would seek out. But no, they screwed that up too.
I think it's business as normal in MS and this press release is there only to feed the news cycle and for blogs to get all a twitter about. Internally, MS will manage to screw it up yet again by not regarding any of the feedback as worthy to alter their internal course of action.