It's an anti-embargo. Russians can continue to afford their games despite drastic currency devaluation. Considering the other option is to raise Russian prices drastically, seems this is a gamer friendly decision.
This sounds like the garbage that any military recruiter will spew to entice you to sign up. "Oooh! You're really good! We need your hawt leetness! What? You didn't get a position in the Scout SV playing real life video games. Eat it soldier, you'll serve where you're told."