Comment: Some game companies do this too... (Score 3, Informative) 354
Its also how Blizzard distributes its games. Its nothing new, and quite effective.
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When Microsoft's Kin was released a month ago, it came with the usual sequence of tittilating leaks (project Pink), a swell of coverage leading to liveblogging of the release press conference, and an advertising blitz impressive in its scope. Since it's supposed to be a social phone of course it has numerous fansites including Facebook and Twitter. Of course there's a Wikipe
I can live without Someone I love But not without Someone I need. -- "Safety"