Comment: Re:Good (Score 4, Insightful) 270
I believe that is the point -- people are choosing to use other forms of messaging and finding that they're as good, if not better, among their contacts compared to SMS. As such, they are saving themselves the unlimited texting fees.
An unlimited texting plan on AT&T is $20/mo, and on Verizon, the $5/mo tier only gets you 250 messages. The $10/mo plan gets you mostly unlimited texting. So, people are deciding "hey, everyone I text is on FB, and I can ping them on their phone the same way. Plus I can ping people who don't even have phones and are sitting at home."
So, it's more flexible, and it's cheaper. People then drop their unlimited data plans (which are add-ons and not part of the contract structure), which eats into the planned revenue for the carriers. What's worse, the carriers have no plan to recoup this fee once it's gone. They'll need to make up the shortfall by increasing data plan costs.
An unlimited texting plan on AT&T is $20/mo, and on Verizon, the $5/mo tier only gets you 250 messages. The $10/mo plan gets you mostly unlimited texting. So, people are deciding "hey, everyone I text is on FB, and I can ping them on their phone the same way. Plus I can ping people who don't even have phones and are sitting at home."
So, it's more flexible, and it's cheaper. People then drop their unlimited data plans (which are add-ons and not part of the contract structure), which eats into the planned revenue for the carriers. What's worse, the carriers have no plan to recoup this fee once it's gone. They'll need to make up the shortfall by increasing data plan costs.