Fuck it, I'll blame autocorrect.
Those who already work in the industry probably won't be supplanted by this anyway. Designing for a run of 10,000 is a different skillset than designing your own Iron Man Mark 1 action figure and hoping it doesn't crash your MakerBot.
"Oh my word, this product lacks EPEAT certification! I cannot purchase this!" -- absolutely no one in an Apple store, ever.