Yep, and the "local" Penske Honda dealership in Carmel, Indiana was one of the top-3 worst dealership experiences of my life. All the usual tricks, but the best one was when the salesman actually got offended when I asked about one of the cheapest cars on the lot, which was advertised on their web site. He said I was trying to buy a hamburger at a steak house, and got up to leave. So I got my keys, and left.
I wound up buying a used Civic for thousands less than book at a REAL local Honda dealership, where it turns out that I knew the manager, the sales manager, the office manager, and 2 of the salesman, and I just didn't know it. I know that's cheating, and not many people have such an option, but I'll likely try this again soon.