Comment: What it Really Is... (Score 1) 135
Many people seem to be confused that this is some kind of privacy invasion, with Microsoft sharing your search queries with all of your friends.
No. You must specifically log in to so.cl and perform a search. It is only these searches which are made public and (if you allow it) to your social networks.
The site is definitely geared to students and to help them collaborate on search results. It even offers features similar to Pinterest and a video chat room surrounding specific terms.