I initially thought that this was a troll comment but on reflection I realise that it is valid.
Clearly 'go digital' meant dispensing with the disc and saving the data to a hard drive but this is semantics as it is merely shifting the data to another media type.
'Say "no" to offline data' is the real message with which I wholeheartedly agree. There should be no need to swap optical discs in this day and age and keeping data offline makes no sense unless you are dealing with tape backups.
I treat blu-ray as a tape backup and keep a ripped version on my NAS which is how blu-ray/DVD/CD should be marketed. The consumer would be happy as they own a copy and the content providers would be happy as they can maintain their pricing structure.