This article isn't scary. What should be scary is that cell companies cell anonymitized _geolocation_ data. That data can be used to deterimine: A) who you are, B) where you live, C) where you work, and D) who your friends are. Step #1. Look where the phone is, regularly at midnight. Step #2, cross reference with public records databases on property ownership. That get's 65% of Americans right there. Now check where it parks every day at noon. Place of work found. And so forth.