Normally I dont participate in online discussions as the flames and trolling are too much of a hassle to dwal with. But this topic is something that means a lot to me and so I would like to post something in the hope that it brings some idea as to why this particular topic of new vs used creates such heat.
To start off I would like to say to the Developers that "I get it!" and really, I do. You take a big risk making a game and it takes a hudge amount of time, effort and love to get it out into the world. You do it for the love of it and also, in the end, to get paid. This is what you do and you deserve to be paid for doing it. I understand this because I too work for a living and want to be fairly compensated for what it is I do. I want people to buy my product because, the more people that buy it, the more profit I make and the higher my reward. So I get it.
Now lets look at it from the consumer / customer side. You make something and want to sell it to me. I want what you are selling and so, taking my hard earned cash from my job, I pay you your asking price and you sell me your product. What I do with it from that point on is my business. Provided I dont attempt to pass it off as my own or do something illegal with it (such as pirate it for profit or otherwise or pass ) I am free to do with it what I wish, including doing something with the product the producer never intended. Simple so far.
Here is where the problem starts. I, as a consumer, am now finished with using your product and wish to recoup at least some of my costs, by selling the game onwards to someone else, as is my right. You, as a producer, seem to see this as a 'lost sale' in that you dont see any profit from that transaction despite the fact that it is a legitimate option on the part of your customer.
Maybe I, as a customer, sell my game back to the retail outlet that sold it to me who in turn sell it on at close to the price of a full game. That really doesent seem fair but it is. I am selling my ownership and rights back to the retailer who, as the new owner, is free to do with it what they wish, including doing something with the product the producer never intended. In this case, selling it on for thier exclusive profit.
You, the producer, dont like this. When a used copy is placed on a rack next to a new one and the price is lower consumers will, naturally, go for the lower cost. Especially as, aside from packaging, there is no discernable difference between the new and used ones. So how do you propose to combat this? You decide to offer purchasers of new product a "freebie" that purchasers of used content have to pay for. By doing this you incentivise potential purchasers looking at the new vs. used rack to buy "new" but what you have also done, perhaps unintentionally, is devalue the used copy at the expense of your customer. The retailer, realising they can no longer sell the used copy for as much, dratically lowers the price they will sell a used copy for thereby resucing the price they will pay for any used copy. They may not even buy the used copy back at all as they now realise nobody wants it as it is missing the "free" content that is only availiable as new.
I, as your customer, feel like you have not played fair with me. You have my money, you made your profit off me, and now you want to deprive me of the ability to sell on my paid for property at a reasonable price. The retailer doesent care. They continue to make a profit wether someone buys new or used. The margins on used may have been higher but no so much as they would really care too much. The only person who truly loses out on the deal is I, your customer.
There are other options availiable to you that you may want to consider. Perhaps some sort of agreement with your distributers for a slice of the used market if they wish to sell your product new, or something that allows individuals to sell the product on to other individuals via an online marketplace where you could perhaps take a small percentage of the trade?
Unfortunately there is always an option for consumers. They can either not buy your product, in whaich case everybody loses or they can simply pirate the game and get everything, DLC included, for "free", in which case you lose out and the customer feels justified in doing so as you were out to screw them out of thier money (and ability to recoup same) anyway so they may as well screw you!
I know thats not what you want. Its not what we want. We want you to be rewarded, just not at our expense.
Thanks for reading.