Honestly I find it amusing. My carrier (Rogers of Canada) is known for bad service. 3 years ago when I started with them they would proxy all voip communications from my smartphone (I don't know if they billed or just proxied for other reasons). 3 Weeks ago they rolled out a free VOIP service that requires using a computer (some proprietary front end) free to use for their customers (including free long distance and free texting from the computer to any line in Canada).
As it turns out I no-longer think of Rogers as a shit eating dung. I'm impressed with the service and the initiative (all-be-it the UI could use some improvements). I don't think I will be switching providers any time soon simply because this free service of theirs is amazingly decent considering the level of technology dampening they have tried in the past.
Some notes: The service allows me to call using my cell number (as the callerID) and I can switch between voip and my cell phone by dialling *11 on either device (that is during a call I can go from free use voip bill per minute cellphone). When I was looking at switching to a voip home-phone for long distance at the beginning of the school year these where two things I never thought possible. Now they are something I absolutely love.