Why would any company want to compete on the level that they did these past five years (excluding the Wii)?
Sony and Microsoft, pushing forward with their loss leaders.. only just now starting to etch out a good portion of the market that they're actually making money.
Of course, even after all this time, it still deserves to be said how amazingly the Wii massacred the other two. Though.. now that MS and Sony have a more.. non-hardcore offering, where will this lead them?
Only time will tell, and interesting it will be, either way!