New beer brand: "Fucking Hell"->
Submitted
by
CaraCalla
CaraCalla writes "Austrian newspaper "Der Standard" reports that the European trademark office has approved "Fucking Hell" as trademark for a new beer brand (Goolge translation). "Fucking" in this case refers to the Austrian town of Fucking near Salzburg and "Hell" translates to "of light color" and is a common German denominator for lager beer. The court rules that "registration of the brand cannot be prevented just because it has an ambiguous meaning in a different language"."
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