An anonymous reader writes "I have come across more and more advertising on news sites that gets in the way of reading the story. This can be full page ads that cover the content, this can be ads that start big and then minimze so that the entire text of the page moves, or this can be roll-over content that when you move your mouse suddenly an ad takes over the page. I am not against advertising as a means to pay for content, I am not even against targeted advertising that is relevant to the page that I am looking at. However, when the advertising gets in the way of reading the content of the page I have to wonder if it's time to protest. As the target of the ads, we have the power. If we stop going to sites with obnoxious ads, the sites and advertisers will have no choice but to respond."