You don't even need to target me. Just let me choose between multiple commercial streams.
For example, when I am watching a football game with my son, give me a way to not be subjected to Viagra, Video Games, and Violent, Scary, or sexually suggestive movie trailers.
I'm not gonna buy a video game or go to a movie anyhow. And I don't need Viagra (yet). Give me the choice of a G-Rated stream where I feel like I have to cover his eyes and mute the sound.