Well, Slashdost also does this for a while now !! When I receive my RSS feed through Akregator, I have a Google ad between the title and the story (and that pisses me off!!) I don't think it's much different than FB (although I don't use it..)

I'm the "debian-stable" kind of user, So i was until recently under KDE 3.X, and very satisfied. I has seen KDE 4.x running, and wasn't that convinced... Then, debian squeeze went stable, I just followed the way. OMG, what did they do to my box ??? It's just so slow now !! Coincidentally, I upgraded my computer. OK, brand new machine, let's see how KDE 4 is doing now... Then again, I couldn't find my marks. OK, let's give a try to gnome (2.30.3 with squeeze). Well, after a bit of tuning, I'm quite satisfied with its usability. Nethertheless, I'm still using of few KDE Applications, for which I didn't find a good replacement on gnome (Konsole, Akregator, Kdiff3, Klipper...). Use to be a KDE Fanboy, i'm not anymore...

This happened recently for a French TV : the guy who coded the video player called one of his function, "visible" to the client (at least, for true geeks), is called "piegeacouillons()", which means "dummytrap()".
Actually it's activated when the user want to see the advertisement...
article (in french), or google translation

112 is the european emergency number