Huh? I recently furnished my home with hand-made solid cherry furniture. Did I pay a lot? Yes I did, but I expect it to last for the rest of my life and quite a bit beyond. And except for the finishing and the metal fasteners and other hardware, it's entirely of made of wood, a renewable, easily disposed of resource. Compare this to buying and disposing of particleboard furniture every 5-10 years. Aside from the landfill issues, I'd bet there's a lot more exotic chemicals used in the manufacture of laminated particleboard that we don't want entering the environment. And don't get me started on the petroleum used in the manufacture of all the plastic parts used in that grade of furniture. I think we, as a species, do not have the space, time, resources or money to allow everyone to dispose of their furniture every few years.

...who really wanted to see Titanic in 3D?

Actually, no airlines operate 747's out of La Guardia; the 7000-foot runways are too short for normal commercial operation of 747's. I believe there have been circumstances where 747's have landed there due to weather or other issues.

...to use a guinea pig for this?

From TFA: "So the idea may make the most sense for long-battery-life devices like...iPhones"

In what universe is an iPhone a "long-battery-life" device?

This look would go nicely with my tinfoil hat.

You said "it might not be relevant to him for his job duties." C'mon! Not criticizing you, but this guy says he manages a 3 billion dollar budget. And he can't do basic arithmetic, even with a calculator? I can't for the life of me imagine how addition and subtraction can't be relevant to someone that manages money on a daily basis.

Now I can have unprotected sex with mice and not worry about getting AIDS

One correction: While Breitling has a robust history in aviation, no Breitling watches have ever (officially) been used in space by NASA. The only watches certified by NASA for spaceflight are the Omega Speedmaster Professional and (I believe) the Omega Speedmaster X-33. Interestingly, the current Speedmaster Professional is virtually identical to the one selected by NASA in the mid-1960's mechanical, handwind movement and all. The only modification NASA made to the Speedmasters that went into space was to replace the stock metal bracelet with a Velcro strap that could be adjusted to fit over the cuff of a space suit.

It's probably not quite correct to say that Breitling doesn't "give a shit about science" or that they make "designer watches." Designer watches are what you pick up for $49.95 at Marshall's and toss in the trash when the battery dies. If you've ever held a Breitling, you'd certainly agree that the quality of design and workmanship is orders of magnitude better than a typical "designer watch." Admittedly, the price is also orders of magnitude greater, but you get what you pay for. And there's an enormous amount of both science and engineering that goes into the manufacture of a modern mechanical timepiece. Watch manufacturers are constantly working to develop longer-lasting and more effective lubricants. They develop new alloys to use in escapements to make their watches more resistant to the effects of gravity, magnetism and temperature. They use silicon and other materials in place of metal to reduce both wear and the need for lubrication in their movements. So, I'm thinking that the folks at Breitling probably do give a shit about science.