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Seriously, have you seen what Greece has had to do to keep getting its money?
Oh, and before anyone gets the wrong idea: I am 100% against companies gathering (and holding indefinitely) personal data of people who did not give it up freely, knowing what they are getting themselves into. But I am also cynical enough to believe that a large percentage of Facebook, smartphone app, etc users would just shrug if you told them, and say they don't really care. Frankly, I myself don't much care if the corporate world knows I want to buy an inflatable pool, a bulk amount of whipped cream, and a used industrial vacuum cleaner. Let them make of that what they will. I do, however, draw the line at personal information I did not give to them. I do not want to receive mail/phone calls/creepy ads that state my (alleged) location/names of my close friends/etc, unless I gave that information to you personally.