Not disagreeing with anything you said but this is clearly not a game for kids, and is not marketed as such.
This is different than the evening news? I'm all for sex over violence and a happy world but honestly the stuff that happens in that description is up nightly on TV. My friend down in AU says he watched 28 days/weeks later, so how is this any different?
While it is annoying to have 500 different versions of ____ summer movie theme represented in toy form, the best trick that lego has going for it is that you can usually rip it down and change it into something else when you are bored of it. LEGO recognizes that their product can still fit in with the imaginationland scheme while still appealing to a current market trend, so why not?
Welcome our new shoe tracking overlords!