$50 was very generous. Company I work for is part of the MAR program (Microsoft Authorized Refurbisher) and I can assure you, a license costs no where near that much. We get a refund on the existing license on the machine, then the refurb license costs next to nothing vs retail.
Are you implying most users wouldn't click "OK" to download "something" required to play all the free movies they think they have just got?
And AV is going to pickup what exactly? the fact the DRM is sending you to a website? sorry, thats a legit use. If you are talking about the malware itself, then you should know it changes daily.
Umm, I think you missed what he said. He said "If a company would guarantee that a DVD (or even Blu Ray) player would last 20 years, what's the maximum you would pay?"
Not "how much would you pay for a 20 year old DVD player"