I would totally agree with this. I mean I fit the demographic, I am male, in my 30's now own my own home, car, and I am employed with job security. What is keeping me from buying games.
Simply 2 things.
1. There are no new games out that sound any fun.
2. Game that are out that I want are DRM loaded and I am waiting for them to come to their senses.
That's it. Its that simple. There are games I want to buy and play but the DRM keeps me away from buying them they can thank Sony for me not wanting to install DRM crap to screw up my computer. So if you put DRM in it, to prevent piracy, you keep the honest person away not wanting the extra crap. The latest Grand Theft Auto was the first one of the GTA series I never bought. I wanted to buy it and I hate to leave that line behind but DRM, bleh.
I did buy 2 games in the month of June, they were older out of print games put up on Ebay. Why because I wanted to play those games when they came out but at that time something else was going on in my life and I have so far enjoyed those games.
Also games are becoming less fun and more just wow graphics. I still to this day play the first Age of Empires. It was very strategic and well thought out, the graphics sucked but I wasn't in it for the graphics and some of the games would take 8-10 hours to complete you had the ability to go in create new terrains and random maps was never the same terrain twice, ever, after all these years. The new AOE games, pale in comparison. They have funky cool 3d graphics but the same lands and terrains over and over again. Once you learn a terrain there is no challenge anymore. AOE 1 In the most difficult modes I can still get my ass kicked by the computer once in a while. The new AOE, within a month it is mastered and of no use, so I quit buying those lines. Supposedly there is a new Thief game coming out, and I always loved the Thief lines, this is one of my favorite lines ever. But if they put DRM in it I will not buy it.