The new version of Google Maps is erratic. Mouse zoom is sporadic and inconsistent. Sometimes when you search specific business by name, it still gives you the "sponsored" results first. The problem is not that it gives "sponsored" result, it SOMETIMES gives "sponsored" results. It's trying to trick you into clicking on the "sponsored" results and it's really annoying.
It's both too much information and not enough information at the same time. Search for something and it gives you too many irrelevant results. Look on the map and it's doesn't show enough information for me to make a decision. It's everything I hated about Bing Maps when that first came out.