While it's true that many copies of pirated software are of low quality and sell for very little, equivalent of a few dollars, the software produced by this group was of very high quality and was intended to fool everyone including the resellers and customers. This product typically sells for the price of genuine product or just a few dollars under both to maximize the profit and because it tends to reduce suspicion that it's fake. There's an image on my blog of an acutal counterfeit DVD from the case that was announced. http://blogs.msdn.com/wga/
Also, the counterfeits produced by this group were intended for sale in the US as well as in Europe, the Middle East, other countries in Asia, Australia and Canada.