Please read the letter USBIF wrote to Palm -- they *expressly* stated that usage of the VID/PID in this manner is a supported and expected function of the USB standard. They are using their VID/PID exactly in the way it was intended for.
Erm, Acetaminophen is not a "Brand name", it is called a "Common name" or "Generic name". And guess what, so is Paracetamol, the European "Common name". A "brand name" is Parocet or Tylenol.
So I guess Europeans have a little bit more trouble differentiating brand names from common names, or were you just trying to get everyone to switch over to the European way of naming things?
The drug name is "N-(4-hydroxyphenyl)acetamide", FYI.
A bit of a shameless plug, but if you'd like more information on these "shims", I've started a series of articles on the technology (still hoping to complete it shortly) on my blog at http://www.alex-ionescu.com/?p=39. FYI, there's over 8000 of them in Windows today, and each time you launch an app, these checks are made.