The loudest loudmouth is the source of truth. That's what this means. This is how you get this sequence:
Time for an election.
Candidate A: hardworking successful and respected prosecutor, Senator, and Vice President. Exemplary record of promoting health care, voting rights, and reducing gun violence and crime. Full understanding and adherence to the rule of law. Well educated. Articulate as a court officer should be.
Candidate B: Convicted felon of over 30 counts, with indictments for around 50 more. Impeached twice for betraying the country and his oath of office. A known sex offender. Party to over 3500 lawsuits in private business (that would be about one a week over 30 years). Known con-man and grifter, surrounded by like minded cronies. Tells so many lies a national newspaper tried to count them all and eventually just gave up. Shows no deep comprehension of any subject matter without his name embedded in it. Ran a campaign based on retribution and weaponizing the government for political purposes. That turns out to be one of the few things he didn't lie about.
Voting public, steeped in social media: Of Course Candidate B! Candidate A laughs funny. Candidate B is a Man's Man who Tells It Like It Is! He's going to hurt the people I want to hurt. And look how f**king mad those snooty liberals are. Look at this meme I could die laughing.
And there you have it. I realize that I am probably going to be moderated Troll for this post because they will think the above is a political rant and not a recitation of objective fact. Or, more likely, they will pretend because they don't like those facts. So this will be a demonstration of how social media works.