Labeling laws like this convey no real information to the consumer.
Yes it does. It informs the consumer whether the food contains GMO or not. And some consumers care about this and wish to be informed.
They just add a word to the food item that many people interpret as frightening, a word that has literally zero impact on the safety or sustainability of the food item.
So if the consumers are put off by GMO then the solution is to hide the fact? People of Asian and Jewish religion are put off by products containing pork. Maybe you could argue that pork is perfectly safe and they are over reacting. So should we just hide the fact that some food contains pork because we know better than they do that pork is safe?
This is definitely a win for people everywhere in the US.
How is hiding information that people may care about a "win" for people?