Business case: "There is a 1% chance that this black box works; and if it works it will reduce our market's infrastructure cost by 50%."
What research price are you willing to gamble, to end up on the winning vs not-losing side of the business?
Hopefully they run into the same issue that Google did.
Large location based advertising revenue? A global world road map with radio-location markers that exceeds many commercial cartographers' efforts? Which issue were you thinking of?
...and is what everyone around me uses.
Which is why feet get used here in the US. (From another person who was brought up in England.)
"A car is just a big purse on wheels." -- Johanna Reynolds