Comment On a good course (Score 1) 503
Tesla is following its plan nicely. Knowing that developing the initial platform technology would be expensive, they started with a car that people are typically willing to pay a lot for: a high-performance roadster. Next, they are approximately halving that price while increasing the versatility to expand the potential market. There are many cars in the price range of the Model S that sell well to upper-middle-class customers, especially those that can serve as a primary vehicle such as this 5-door. The work on the Model S will ultimately allow Tesla to bring down the cost of the next model still further with a more mass-market vehicle. Each step furthers the technology and brings in revenue to fund the next step.