Submission + - 60% Of Twitter Users Don't Return The Next Month (pcmag.com)
adeelarshad82 writes: According to the research done by Nielsen Online 60 percent of current Twitter users fail to return the next month. Even though Oprah's appearance on Twitter has helped a traffic boost by 24% and retention rate by 10% (30% to 40%), Vice president of primary research for Nielsen Online points out that when Facebook & Myspace emerging networks their retention rate for twice as much.