Comment Re:Waste of space. (Score 1) 425
Well, they can also compete on quality. My local Grocery Outlet has some cool-looking Transformers-branded knockoff blocks, but I suspect that they are pieces of shit so I won't buy them, even on sale. And they're at the Grocery Outlet because no other discerning shoppers will buy them, either.
Yes and LEGO has incredible quality control. But I suspect many of their potential customers shop at Walmart discount stores and are more concerned with cost than with quality especially since there is a great potential the blocks will be lost. The age when children can be trusted with a 200 USD kit there is fierce competition with video games and other toys and children's interest with blocks will start to drop off shortly after the 10 - 12 year mark.