... environmental movement in a nutshell!
Seriously, I think most sane human beings DO care about trying not to trash up the only planet we've got. But that thinking doesn't require big special interest groups pushing agendas! It doesn't even require our schools to waste valuable classroom time teaching recycling and shoving feel good eco/Green stuff down our kid's throats!
If companies see a true FINANCIAL benefit to using clean energy, they'll willingly and even happily switch to it. I'm pretty sure Amazon's upper management isn't sitting in a boardroom, saying "Yeah... we could install solar panels for our server rooms and save many thousands per year on power per building, but we'd rather spend more for our power, as long as it's helping pollute the planet! Muahahah!"
Groups like Greenpeace are just struggling to justify their own existence in a world that gets along just fine without them. They try to vilify any business with deep enough pockets who does something "less Green" than the absolute "most Green, at ANY cost" solution they can come up with as an alternative.
Personally? I'm *really* tired of our government handing out incentives to switch to Green energy or mandating recycling. These are all things which should be self-sustaining and desirable to do on their own accord! (For example, our local recycling program provides you a large blue roll-away can free of charge, as well as a second plastic basket if you request it. They come by every other week to pick up your recyclables with a single-stream recycling system in place, making it pretty easy to do it. The county makes quite a bit of extra money reselling the recycled materials, so it's a win for them financially-speaking. Residents have very little to lose by participating because there are limits to how much trash the garbage truck will pick up each week without charging you extra. It's a free way to get rid of a lot more of your junk without even having to use your own additional can or plastic trash bags!)
Switching to solar (or wind) energy is still an "iffy" proposition. If you live in the right geographical area, it probably makes long-term financial sense to do it. BUT, the current state of the technology makes it relatively unaffordable to actually STORE your own energy you generate. That means you're still typically tied to the public utility company for power, and wind up having to do the round-about thing of selling electricity back to them (which they may or may not even really WANT from you in the first place), and still using their generated electricity whenever it's dark out or your needs exceed your ability to generate on your own. I'd bet that a good 50% or so of the residential solar installations wouldn't even happen right now if it weren't for government interference artificially sweetening the deal to force adoption. (You literally stand to get $6,000 or more back in tax rebates over the first 5 years or so you own the panels. Again, nice if you're on the receiving end, but means you might have just invested in something that makes no good financial sense on its own.)