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Comment Re:Are programmers really this naive? (Score 1) 465

I guess you just missed the parts like,

And everyone “got it.” It was a reality-kinda-sorta-thing. Sponsors would be there. Mountain Dew would be there. Dramatic tension was likely unavoidable on some level, and the prizes would be dumb. If anything it was just poor planning, and maybe some questionable brand integration.

Or,

The contracting was expected. The prizing, branding, sponsors and cinema of the whole thing fell in line with what they thought might happen.

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