Strange how he speaks of "lifting Free Software to the forefront", whilst all he's _really_ doing is trying to lift Ubuntu to the forefront.
Mr. Shuttleworth apparently knows that "the internet doesn't forget", yet he (I assume it was him who heralded the changes made) chose to tone down the role of Free (as in freedom) Software in the "Ubuntu Promise" over the years in a very silent yet continuous manner, and led Ubuntu to act against some of the principles of the early (think 2004 to 2006 or so) days of the project; principles that I happen to value. Getting into bed with vendors of proprietary software in a way that doesn't benefit others in the Free Software eco-system is something I despise, for example: Canonical is actually getting proprietary AMD/ATI graphics drivers before anyone else gets them, probably under NDA or whatnot. I also don't like their "partner"-repository that contains nothing but proprietary software, and is advertised and presented as a Really Great Thing(tm), not as a sometimes (probably) necessary evil. I don't like how Ubuntu's more and more about doing "their thing" without contributing back to the upstream projects they base their product on, and how they actually try to differentiate themselves from their competitors by making technically bad decisions in the wake of all this (think client-side window decorations, and putting window controls to the left because of that - just doesn't make any sense to me). There were many other occasions on which Mr. Shuttleworth and Ubuntu chose to somehow, somewhat upset parts of the Free Software community, either by what they stated or what they did. I just don't think Mr. Shuttleworth is entitled to put Ubuntu under the banner of Free Software, at least not as it stands today. If someone on identi.ca, or whereever else, is arguing against Ubuntu, it's just that: someone arguing against Ubuntu. It's certainly not an attack on Free Software.