Funny you should say that - Virgin (on the ridiculous) lost almost 30% of their users when they announced the introduction of "Phorm". They continue to lose customers at an alarming rate - this neighbourhood used to have over 95% of homes connected to the cable service before the Virgin takeover, and the old service was superb. Since the arrival of Virgin, the quality fell, outages became commonplace, prices rose, and their user base dwindled so that they only have about 5% of the households around here nowadays!
Virgin are a disaster, and the sooner the British cable network is broken up again into small, competitive companies, and as fibre is introduced, so we'll be able to get proper cable TV and ISP services. As long as Virgin are there, we'll all stay with satellite for TV and ADSL for internet....