It's actually not just a matter of the IDE alone. For me it's the combination of the IDE and Qt itself. People often forget Qt is not just a GUI toolkit - it provides a wealth of classes to implement really nice integrated applications.
Let me give one example to clarify this: suppose you want to write an application which needs to interact with web content, say, a map (Google Maps or OpenStreetMaps for instance). You want GUI controls on the C++ side which interact with markers on the map, you want to interact with the JavaScript in the map from your C++ code and pass data back and forth (like this:
http://www.purplealienplanet.com/node/24). You want to integrate web content in your desktop application - It's all there.
Same if you want to use video, xml, link with a (embedded) database like SQlite, use GL content, use web services, gestures, (and many more:
http://doc-snapshot.qt-project.org/4.8/classes.html), QtQuick for certain user interface (here:
http://doc-snapshot.qt-project.org/4.8/qtquick.html), the signal/slot paradigm, the excellent documentation, etc. it's all there without having to go look for third pary libraries - plus it's all cross platform. You can take the same code, compile on Windows and move to Linux or Mac and it usually is just a matter of importing the project into Creator on the target platform and recompile it. All this is just fun to do with QtCreator because it is so well integrated and QtCreator is fine tuned for this.
When looking purely at the IDE, I guess both have their advantages and disadvantages - but the ease and speed with which Qt and Creator allow for the development of cross platform applications and the overall speed of Creator make it come out ahead of VS.