Comment Re:Said it before and I'll say it again ... (Score 1) 282
What users don't get is that the more people use adblock, the more marketers will have to extract every last penny they can out of the users they can. That means dirtier, high ROI ads, pop-ups, etc. Most users aren't going to install adblock no matter what they do.
First of all, ad views don't make money; clickthroughs make money.
I'm well aware. Though it's worth noting what you say is mostly true for text ads/hybrid ads, and some banner companies like Google, while others(pop-ups), most other large display ad networks stay with CPMs and media buys.
That said: "Dirtier" ads also make more money for the advertiser. Animated weight loss, pop-ups, biz-opp, etc. That's what I meant and that's what will become more common if adblock ever becomes the norm. The methods they use are dirtier as well, but that's more a symptom of less scrupulous companies advertising. Right now many ad networks restrict these niches and products from advertising.
And I may be in a minority (though probably not), but I'm usually not interested in any of the products or services advertised and don't trust the sales pitch of an online ad regardless.
Second, if advertisers create more intrusive ads (which didn't work so well when they did), that's just too bad. I will either avoid the ad, or else avoid the site promoting the ad. The only thing that forcing an ad on my display would accomplish is to make me not want to look at your site, and therefore be extremely unlikely to recommend your site to someone else who might actually click on an ad. If I want to learn about a product or service, I'll do the research on my own, and ads will never be a factor. I am not an early adopter, I do not make impulse purchases, and I am not your target demographic.
People who either don't know how or choose not to block ads will have to decide for themselves whether they want to patronize a site that tolerates or facilitates intrusive advertisements.
It's not about you. It's about math and the thousands of others who WILL buy. There's always a population that won't buy and another with their credit card numbers tattooed on their foreheads. What you doesn't matter as long as they keep doing what they do.