You do realize they still have to pay for that thing that syncs to your phone. You know the tower and its upkeep, and the lease for the land the tower is on, electricity to run the tower, and all the network to run to that tower, and permits, and taxes on that tower...Its not just the cost of the bandwidth...Why do people not get this...To put up a tower in New York City alone can cost upwards of several million due to the leasing rights to someones Roof of a building. ATT just installed a new tower on a building they own in Sacramento, and it was still over $300 thousand to put it up