Comment My anger; thier vulnerability (Score 5, Interesting) 377
I'm almost 70 and never post here. Two-or-three years ago I knew a very warm-hearted young woman going through a very hard time in her life. She discovered Farmville and I started getting the Zynga message stream... a picture of a sad little animal and a message saying "An abandoned little baby llama has just been found and it needs to be adopted... so lost and lonely". I knew the incredible effort my friend put into fostering real animals, the insane hardships she had seen and how little money she had. And now some of that miniscule amount of money was going to Farmville.
She was living in her car here in Austin scraping by with her two pet dogs and a coutimundi she was fostering (I kid you not). One afternoon we took one dog and the coutimundi out for a walk on leashes near the U. of Texas, where I live, and ever since I've been elevated by the frat boys to "The Coutimundi Dude"- a serious promotion. I didn't really know what Farmville was costing her, so after the"baby llama" emails I looked at Zynga and how it worked. What they were doing- carefully and systematically preying on the kind and the needy like some sort of hyper-evolved emotional shark while the tech press politely applauded- made me madder than anything I'd seen on the internet in years. Today I emailed the following to my now much happier and more settled young friend:
"I saw thew following story and remembered the time in your life when Farmville was so important to you. I never said anything at the time, because I know how much you loved animals, even virtual ones, but I did look at the company that made Farmville, Zynga, and got incredibly upset at the tactics they were using to make money. The idea of charging for add-ons didn’t bother me at all, but the way they systematically targeting the needs of people who were both kind-hearted and vulnerable because of the way they loved without reservation and yet felt so alone really pissed me off. I’m so glad that today you are in a much better place. I just feel sorry for those who created and so generously loved those disappearing virtual pets."
I'll make no comment on Zynga and its well-deserved fate. But the rest of us (including me) should remember with love and respect the sheer neediness of some of those we make for and sell to... or just meet on the street,and try to do a little better by them in 2013. Happy New Year.